Planned and implemented online marketing strategies to support growth of faith-based clients

Developed editorial calendars and managed weekly production of clients’ blog and podcast

Devised lead generation campaigns to grow email lists via targeted Facebook and Instagram ads

Designed and implemented automated email drip campaigns to convert leads into sales

Evaluated efficacy of campaigns via weekly and monthly analytics reports

Led day-to-day operations of a startup nonprofit, providing free clothing for women in need

Planned and executed “free shopping spree” events for hundreds of women and volunteers

Initiated a vocational training and mentorship program to teach job skills to five at-risk women

Cultivated relationships with nonprofit partners, volunteers and donors

Raised nearly $40,000 via crowdfunding and corporate sponsorhsip campaign

Built brand from the ground up, including web design, marketing assets and video production

Recruited, scheduled & managed 450 volunteers and participants for inaugural Day for Kids event

Coordinated production of website to house peer-to-peer fundraising tools and event registration

Executed pre- and post-event communications plan to engage and motivate constituents

Social Media Specialist
April 13—Oct 13 | Atlanta, GA

Managed content and engagement across social media platforms for national nonprofit brand

Developed Sprint Cyber Safety Month awareness campaign that yielded 5.9 million impressions

Planned and executed branding campaigns for clients in the ministry, local church, nonprofit, and Christian higher education sectors

Managed 12 creative team members to produce deliverables on time, on budget, and on strategy

Developed and implemented web strategy for 15 properties to optimize user experience

Served as primary client interface on 22 accounts to discern needs and manage expectations

Launched a new project coordination tool, which increased efficiency and profits per project

Coordinated agency rebrand, including two web properties and content management plan

Increased volunteer base by 15% over three years by implementing first-ever marketing plan

Established online presence, including website redesign, social media profiles, and ad campaigns

Developed new creative messaging, marketing collateral, and identity suite

Generated and cultivated volunteer leads through trade shows, cold calls, and in-person meetings

Managed annual budget and measured volunteer growth trends to justify expenditures

Aided in planning and implementation of media relations campaigns for diverse corporate clients

Wrote, distributed, and pitched press materials, securing placements in trade and consumer media

Developed clip, advertising value, and other performance standard reports for client use

Dutcher Public Relations, Junior Account Executive
Aug 07—Jan 08 | Tampa, FL

Monitored local and national media for client, competitor, and industry news

Researched and maintained targeted media and editorial lists

Ackermann PR & Marketing, Public Relations Intern
Jan 07—May 07 | Knoxville, TN

Assisted with research and writing of clients’ annual strategies, budgets and direct mail campaigns

Conducted research on prospective clients and assisted with drafting new business proposals

American Cancer Society, Development & Public Relations Intern
Aug 06—May 07 | Knoxville, TN

Coordinated fundraising and logistics of poster campaign to improve local breast cancer awareness

Organized a breakfast event to increase volunteer participation in Relay For Life fundraiser

Facilitated external communication via newsletters, press releases, and other outreach to volunteers